Palos Verdes K9

Palos Verdes K9 provides dog training and boarding on the Palos Verdes peninsula. It's a crowded local market, and a business like this lives or dies on two things: showing up when someone nearby searches, and converting them once they land.

There was no site to improve. Everything — structure, search strategy, how the packages are presented, where the calls to action sit — was a decision to be made from scratch.

I structured the whole site around local search intent for Palos Verdes and the surrounding communities. For a service business with a physical catchment, that structural decision matters more than any amount of on-page tweaking afterwards — get it wrong and no amount of content fixes it.

Training and boarding packages are a comparison purchase. People want to weigh options side by side, not read three paragraphs and infer the difference. So the packages are laid out to be scanned and compared at a glance, with the distinctions made explicit.

Calls to action sit at the point of decision — next to the package someone is evaluating. A footer they have to go find is a footer they reach after they've already talked themselves out of it.

A site built to be found by people searching in its actual service area, and structured so that the moment someone decides, the next step is already in front of them.

The business now also carries local recognition on the site — the kind of third-party proof that does real work on a service page when a stranger is deciding whether to trust you with their dog. It's one of seven pet care builds across seven states.