01
The brief
Kardia Marketing is a healthcare marketing agency serving medical practices. They came to me for their own site — which is a specific kind of brief. Their website isn't just a shopfront; it's the primary evidence that they know how to build a shopfront.
Their audience compounds the difficulty. Medical practices are cautious, compliance-minded buyers who are pitched constantly. A site aimed at them has to establish credibility quickly without the hype that would immediately cost it.
02
The approach
Built on WordPress and Divi with the structure organized around service lines and the sectors they serve, so a practice can find the specific thing they came for without reading a general pitch and guessing.
Conversion-driven layout throughout, but restrained. For this audience, credibility is the conversion mechanism — the design earns the inquiry by looking like the work of people who know what they're doing, which for a marketing agency is the entire argument.
SEO-friendly architecture aimed at how medical practices actually search for marketing help, so the site brings in its own qualified traffic without leaning on outbound.
03
The outcome
An agency shopfront that does for them what they do for their own clients.
Worth stating plainly, because it's the strongest signal in this portfolio: a marketing agency chose an outside developer for the one website they're judged by. People who assess this work professionally assessed mine, and hired me.
Want something like this?
Tell me what you're trying to build and you'll get an honest read on scope, timeline and cost — within one business day.