01
When WordPress is the right call
Most of the time, for a service business. It wins on two things that matter more than they sound: total cost of ownership, and whether your own team can update the site without calling anyone.
The work is Divi 5 more often than not, but that's a tool choice, not an identity. Elementor, WP Bakery, native blocks and fully custom themes are all on the table — what matters is which one leaves you with a site you can run.
02
Not a theme with your logo on it
Layouts, components and page structures get built around your brand, your content and the decisions you want visitors to make. A stock theme forces your content into someone else's shape, and you spend the next three years fighting it.
Where a plugin doesn't exist for what you need, I write one. Three of the plugins running on client sites are mine, including a booking system with two-way Google Calendar sync and a REST API of its own.
03
Built so you're not held hostage
Source-controlled, documented, no plugin sprawl. The test I hold every build to is whether the next developer to open it would curse my name.
And whether your team can change a price, add a page or run a promotion without a support ticket. If every routine change needs me, the site goes stale the moment the engagement ends.
Built this way
See it in the work
Other services
Not what you needed?
Not sure which of these you need?
That's a normal place to start. Describe what you have and what's going wrong, and you will get a straight recommendation — including "you don't need a rebuild" if that is the honest answer.